Fiji is considering expanding its existing excise tax system to include trans-fatty foods and additional categories of sugar-rich beverages, building on measures already in place for sugar-sweetened drinks and high-sugar foods. This information is presented in the Fiji Health Sector Review 2024, which was recently launched by Prime Minister Sitiveni Rabuka.
The report suggests that adopting value-added tax (VAT) could further target sugar-sweetened beverages (SSBs) and unhealthy foods while emphasizing the need for comprehensive strategies to combat lifestyle-related health risks. These strategies aim to postpone the onset of non-communicable diseases (NCDs) and minimize the likelihood of multiple health issues.
Additionally, the report underscores the importance of multi-sectoral collaboration that extends beyond the health sector, involving various stakeholders and ministries. Such partnerships are expected to yield high returns on investment.
The review also notes that while Fiji has successfully utilized taxes to increase the cost of tobacco products, there’s potential for more action. The proportion of cigarette retail prices attributed to excise taxes in Fiji is about half of what is seen in countries like Australia and the Cook Islands.
Furthermore, the announcement of updates to the Healthy School Policy by the Ministry of Health and the Ministry of Education, which promotes physical activity and healthy eating practices among schoolchildren, has received positive feedback. However, the effective execution of this policy remains crucial for achieving its objectives.
In summary, Fiji’s approach to health policy is evolving, with new taxation strategies and school initiatives aimed at fostering healthier lifestyles. These efforts highlight the government’s commitment to tackling public health challenges proactively, which brings hope for improved health outcomes for future generations.

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