The Pacific Recycling Foundation (PRF) and Tourism Fiji have formed a three-year partnership focused on promoting sustainable tourism and environmental responsibility. Amitesh Deo, the founder of PRF, emphasized the importance of this collaboration in developing a circular economy and enhancing environmental stewardship.
The partnership will introduce the I-Recycle program, which aims to improve recycling efforts in key tourist areas while tackling litter problems to create a cleaner environment. Leigh Howard, Chief Operating Officer of Tourism Fiji, expressed pride in incorporating sustainability into the tourist experience, thereby ensuring that Fiji retains its status as a premier destination committed to environmental conservation.
Additionally, a Visitor Carbon Footprint Program will be launched to encourage tourists to adopt sustainable practices and offset their carbon footprints during their visit. This initiative marks PRF’s first long-term project following its strategic planning in March 2024, underscoring the critical role of recycling and sustainability in supporting Fiji’s tourism industry and benefiting local communities.