The Coalition Government of Fiji has made a pivotal advancement in fostering innovation and economic empowerment for Micro, Small, and Medium Enterprises (MSMEs) with the launch of two groundbreaking platforms. The Growth Starter System PLUS+ is designed to provide these businesses with essential diagnostic tools, capital access, and effective growth strategies. Simultaneously, the Hummingbird Certified Mentor Program introduces a national mentorship network aimed at connecting aspiring entrepreneurs with seasoned industry professionals.
During the launch event in Suva, Deputy Prime Minister Manoa Kamikamica expressed that these initiatives represent more than mere programs; they signal the onset of a transformative era for entrepreneurship in Fiji. “These initiatives speak to our national mission of building a Fiji where innovation thrives and no one is left behind,” he stated, reinforcing the government’s commitment to expanding opportunities.
According to recent data from the Asian Development Bank, MSMEs account for an impressive 98.7% of registered businesses in Fiji, contributing over 64% to national employment. The government has set a bold goal to elevate this sector’s contribution to the nation’s GDP from 18% to between 30% and 40%.
Kamikamica emphasized the diverse nature of MSMEs, highlighting that they are vital to the economic landscape, from market vendors in rural Labasa to tech innovators in urban Suva. He noted, “We’re focused on making it easier to start and grow a business in Fiji through legal reforms, access to finance, and real-world mentorship.”
The Hummingbird Certified Mentor Program reflects a commitment to knowledge transfer and mentorship as key components of entrepreneurial success. The Deputy Prime Minister articulated the need to equip future entrepreneurs, stating, “This is how we build the next generation of change makers—by giving them the confidence and clarity to lead Fiji forward.”
Additionally, a sneak peek into the Hummingbird Crowdfunding Masterclass was shared, which aims to guide MSMEs in accessing non-traditional funding avenues like peer-to-peer lending and diaspora contributions, supported by the Reserve Bank of Fiji and the Asian Development Bank.
Grounded in principles of equity and inclusivity, these initiatives endeavor to support rural entrepreneurs, women-led cooperatives, and youth startups, ensuring that opportunities are accessible to all Fijians, regardless of their location.
Furthermore, the government’s ongoing reforms, including the modernization of the Co-operative Act and simplification of business registration, complement these platforms, aiming to create a conducive environment for thriving businesses. MSMEs span key sectors such as agriculture, tourism, and digital innovation, playing a crucial role not only in economic output but also in fostering social cohesion and community development.
The government’s proactive measures signify a hopeful future for entrepreneurship in Fiji, as these initiatives promise to invigorate the economy, expand opportunities for growth, and elevate the resilience of local communities. With continued focus and support, the vision of a robust and inclusive economic landscape is well within reach.
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