Tourism Fiji has announced that the Fiji Tourism Exchange (FTE) will return on March 27-28, 2026, continuing its role as the premier gathering that unites the global travel trade, media, and Fiji’s tour operators. The two-day event is designed for intensive business networking and knowledge sharing while showcasing Fiji’s diverse tourism experiences.
Organisers are projecting strong participation, with 147 international buyers and media representatives and 84 seller companies, aiming for more than 4,300 scheduled meetings and drawing over 560 attendees. The 2026 edition will place a clear emphasis on sustainability and authentic Fijian experiences, underscoring Fiji’s ongoing commitment to responsible tourism.
“FTE has always been about creating meaningful connections between our tourism industry and the global travel trade,” said Robert Thompson, Executive Head of Regions. Tourism Fiji plans to release further details on the programme, registration dates, and any new initiatives in the coming months.
Context and value add:
– The 2025 FTE was a milestone for Fiji, featuring roughly 150 international buyers and 200 local operators, and generating thousands of business interactions while highlighting Fiji’s sustainable tourism framework and initiatives such as a Consumer Media Program to amplify the destination’s story.
– The eventbrook for MSMEs and grassroots operators continued to illustrate Fiji’s strategy of connecting local businesses with international markets, reinforcing air connectivity discussions and community-focused benefits.
– The ongoing Tourism Super Week and partnerships with local industry players have helped set a collaborative tone for FTE 2026, aligning with Fiji’s broader goals of sustainable growth and cultural preservation.
What this means for Fiji’s tourism sector:
– A continued platform to foster international partnerships, promote authentic experiences, and advance sustainable practices that benefit communities.
– An opportunity for local operators and MSMEs to gain exposure and build long-term links with buyers, media, and global travel professionals.
– A positive signal of confidence in Fiji’s tourism trajectory as it advances its sustainable tourism framework and community engagement.
Summary:
FTE 2026 promises to be a major industry milestone for Fiji, expanding on the momentum from prior editions with a strong focus on sustainability and authentic experiences, while continuing to connect local operators with international markets through a structured schedule of meetings and curated experiences.
Additional comments to add value:
– Consider featuring profiles of participating MSMEs and how they plan to leverage FTE 2026 to scale their businesses.
– Include insights from sustainability-focused sessions or showcases planned for the event, and how these align with Fiji’s National Sustainable Tourism Framework.
– Plan follow-up coverage on outcomes from the 2026 exchanges, including any announced partnerships, new air/shore connectivity developments, or community-focused initiatives.
If you’d like, I can draft a 1,000-word feature piece with quotes from Tourism Fiji leadership and local operators, plus a sidebar on sustainability highlights and a quick reader guide to what to expect at FTE 2026.
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