Fijian Deputy Prime Minister and Minister for Trade, Manoa Kamikamica, has issued a stern warning to food businesses regarding health risks associated with poor labeling practices. Emphasizing the significance of transparent product labeling, he declared that inadequate standards will no longer be accepted in the marketplace.
Kamikamica called for heightened accountability within the food and beverage sector, asserting that businesses must elevate their practices in both production and communication with consumers. He stated, “It is not acceptable to trade in confusion. If your product cannot stand up to scrutiny, it should not stand on a shelf.” Addressing concerns related to health consequences stemming from misleading labels, he argued that the costs of making necessary changes are minor compared to the costs of inaction, which can include serious health issues such as amputations and preventable deaths.
The Deputy Prime Minister underscored the need for a collective effort from producers, retailers, and regulators, urging all stakeholders to act immediately to enhance consumer protection and rebuild trust in the food market. This call aligns with a broader initiative highlighted in a recent “Label Logic” report by the Consumer Council of Fiji, which advocates for clear labeling regulations to empower consumers and improve public health.
Kamikamica’s statements resonate with ongoing efforts to amend the Food Safety Act and the Consumer Council Act to plug existing loopholes that hinder accountability for unethical business practices. Recent inspections undertaken by health authorities have already revealed significant food safety violations in Fiji, underscoring the urgency of this matter.
In light of these developments, there is a positive outlook as the advocacy for better business practices and food safety measures continues. With increased scrutiny and collaborative efforts, Fiji can work toward a safer and healthier marketplace for consumers.
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