Fiji has the potential to enhance its economy significantly by cultivating a robust audio-visual industry, which can benefit various sectors, including hospitality, transportation, and local services. This perspective was shared by Deputy Prime Minister and Minister for Trade, Cooperatives, MSMEs, and Communications, Manoa Kamikamica during the Film Fiji Industry Connect event held in Suva.
Kamikamica emphasized that Film Fiji has played a vital role in the nation’s economic landscape. In the previous financial year, Fiji hosted film and television production from eleven different countries, generating approximately 255 to 260 million in new economic activities. These productions not only created jobs for nearly 1,300 Fijians but also engaged 282 local service providers, showcasing the substantial economic impact of the audio-visual sector.
In a bid to further grow this industry, Fiji is looking to attract more international productions while supporting local filmmakers, such as gaining inspiration from popular shows like Love Island. The government recognizes the transformative potential of the audio-visual field and is dedicated to fostering an environment conducive to its growth. The collaboration with the Immigration Department on streamlining work permit processes is an indication of this commitment. Additionally, the government is focused on providing greater opportunities for the creative sector, ensuring that local filmmakers can expand their skills and reach their full potential.
This initiative not only promises economic benefits but also empowers the local creative community, setting the stage for a vibrant cultural exchange and increased employment opportunities.
In summary, the Fijian government is taking proactive steps to enhance the audio-visual industry, aiming for substantial economic growth and the expansion of local talent. This commitment could lead to a flourishing cultural scene and a strengthened economy, creating a hopeful outlook for the future.
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