The Fiji Cabinet has officially approved the Asian Development Bank’s findings regarding the economic effects of film and television production in the country. The study emphasizes the need for more detailed analysis and effective public policies to bolster Fiji’s rapidly growing audio-visual sector.
In recent years, Fiji has emerged as a vibrant center for film production, successfully attracting various projects that highlight its rich culture and stunning landscapes to audiences worldwide. This surge in film activity not only promotes the country’s image but also has substantial economic implications.
The development and enhancement of the audio-visual industry is a key focus for the Fijian government within the framework of the new National Development Plan for 2025-2029. This initiative is in recognition of the significant role the industry plays in contributing to the nation’s economic landscape.
As Fiji positions itself as a prominent player in the global film industry, there is a hopeful outlook for continued growth and opportunities that will not only benefit the economy but also bring international attention to its cultural heritage and natural resources.
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