Fiji’s film industry is currently facing significant challenges due to competitive incentives offered by other countries, as discussed by Film Fiji’s chief executive officer, Jone Robertson. In a recent public hearing, he highlighted that the current cash rebate for international productions in Fiji stands at 20 percent, capped at $4 million. This limit is notably less attractive compared to other countries, such as Thailand, which offers a cash rebate of 30 percent without a cap. This disparity poses a risk of losing potential international productions to these more lucrative filming locations.
The competition intensified as countries reacted to the economic impacts of COVID-19 by enhancing their incentives, trying to stimulate economic activity through film productions. Robertson noted that many commissions increased their offerings to attract filmmakers quickly, providing significant financial benefits for high-budget projects. A production that spends $20 million or more in a country with no cap on rebates could claim substantial incentives, making Fiji’s offerings less appealing in contrast.
Despite these challenges, Fiji has successfully maintained relationships with major productions like the reality series “Survivor,” which has filmed extensively in the country for a decade, and “Love Island USA,” which is now in its third year of production in Fiji. This demonstrates the unique advantages Fiji still offers, such as its stunning landscapes and hospitality, along with a strong local community that has embraced these productions.
The overarching message from Robertson is one of urgency; without an increase in incentive packages, attracting new international productions to Fiji will remain a significant hurdle. However, there’s optimism about Fiji’s continued appeal as a filming destination due to its natural beauty and established filming infrastructure.
Fiji’s audio-visual industry has been an essential contributor to the national economy, generating around $255 million in activities and creating approximately 1,200 jobs in the last year alone from international projects. Local filmmakers continue to gain opportunities through initiatives like the Suva International Film Festival, which fosters creativity and provides a platform for local talent.
By investing in heightened incentives and nurturing the local filmmaking community, Fiji could stabilize and expand its role in the global film market, opening doors to a vibrant creative industry that enriches both its economy and cultural landscape. The government’s proactive strategies for supporting filmmakers and enhancing international partnerships could position Fiji favorably in a competitive landscape, ensuring a hopeful future for its film industry.
Leave a comment