The Cabinet of Fiji has officially endorsed a study conducted by the Asian Development Bank which examines the economic effects of film and television production in the country. This study emphasizes the need for improved analysis and strategic public policies to bolster Fiji’s burgeoning audio-visual industry.
Fiji is increasingly recognized as a vibrant hub for film production, successfully enticing a diverse array of projects that highlight the nation’s rich culture and stunning natural landscapes to audiences worldwide. The government has identified the development and promotion of the audio-visual sector as a key priority in its National Development Plan for 2025-2029, acknowledging the industry’s significant contribution to Fiji’s overall economy.
This endorsement signals a strong commitment from the government to support and expand Fiji’s creative industries, which not only enhances the nation’s cultural output but also potentially creates numerous job opportunities and stimulates local economies.
Overall, the study serves as a foundation for future initiatives aimed at maximizing the economic benefits of film and television production in Fiji, fostering a brighter and more sustainable future for the industry and its participants.
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