The Fijian Cabinet has approved a study conducted by the Asian Development Bank that examines the economic impact of film and television production in the country. The findings of this study suggest a need for more thorough analysis and the formulation of strategic public policies to bolster Fiji’s rapidly growing audio-visual sector.

Fiji is increasingly becoming a notable center for film production, attracting diverse projects that highlight its rich culture and stunning landscapes to international audiences. This growth is acknowledged as a significant contributor to the nation’s economy and aligns with the government’s priorities laid out in the upcoming National Development Plan 2025-2029, which emphasizes the need for the advancement and promotion of the audio-visual industry.

The Cabinet’s endorsement of this study represents a proactive step towards harnessing the potential of Fiji’s film industry, which not only has the ability to fuel economic growth but also to enhance the country’s global profile and cultural representation.

In summary, this development shines a light on the potential economic benefits of the film industry in Fiji, fostering hope that robust public policy and strategic initiatives will lead to greater success and international recognition for Fiji’s cinematic endeavors.