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Illustration of ADB funded study for Film and TV production

Fiji’s Film Industry: A New Economic Powerhouse?

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The Cabinet has approved a study conducted by the Asian Development Bank that evaluates the economic effects of film and television production in Fiji. This comprehensive report suggests that improvements in analysis and the formulation of strategic public policies are necessary to bolster Fiji’s rapidly evolving audio-visual sector.

As a result of its rich culture and stunning landscapes, Fiji has emerged as a vibrant center for film production, successfully drawing in a diverse array of projects. This growth not only highlights the country’s unique offerings but also presents a significant opportunity for increased visibility on the global stage.

The development and support of the audio-visual industry are set as key priorities in the Fiji Government’s upcoming National Development Plan for 2025-2029. This focus underscores the industry’s potential to contribute meaningfully to Fiji’s economy and could lead to numerous benefits, such as job creation, increased tourism, and heightened international engagement.

In summary, Fiji appears poised for a promising future in the film industry, with government backing that could enhance both its economic landscape and cultural presence worldwide. The positive implications of investing in the audiovisual sector could pave the way for a thriving creative economy and greater global recognition.


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