Fiji is poised to make significant strides in its economy by nurturing its audio-visual industry, which is set to have a ripple effect across multiple sectors, including hospitality, transportation, and local service providers. This assertion was made by Manoa Kamikamica, the Deputy Prime Minister and Minister for Trade, Cooperatives, MSMEs, and Communications, at the Film Fiji Industry Connect event held in Suva.
Kamikamica acknowledged the substantial contributions that Film Fiji has made to the nation’s economy. In the last financial year, Fiji welcomed film, television, and documentary productions from 11 countries, generating nearly $260 million in new economic activity. These projects not only provided jobs for approximately 1,300 Fijians but also engaged 282 local service providers, underscoring the significant impact of the audio-visual sector on the economy.
He further expressed Fiji’s intent to attract more international productions, akin to the successful “Love Island” series, while simultaneously fostering local filmmakers. The government recognizes the transformative potential of the audio-visual industry and is dedicated to establishing a supportive environment for its growth. This includes initiatives such as collaboration with the Immigration Department to streamline work permit processes.
The government’s commitment signals promising opportunities for both local talent and international collaborations in the vibrant audio-visual landscape of Fiji.
Hopeful Commentary: Fiji’s initiative to boost its audio-visual industry reflects a forward-thinking approach that could not only enhance its economic landscape but also promote cultural exchange and storytelling. The potential for local filmmakers to gain exposure and experience in a global setting can lead to a flourishing creative community, ultimately enriching Fiji’s cultural heritage and identity.
Summary: Fiji’s Deputy Prime Minister highlighted the impactful growth of the audio-visual industry in the country, which has contributed significantly to the economy by hosting international productions. The government is dedicated to creating an environment conducive to the industry’s development, encouraging local filmmakers while fostering economic opportunities across various sectors.
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