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Illustration of ADB funded study for Film and TV production

Fiji’s Film Industry: A New Economic Frontier?

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The Cabinet of Fiji has given its approval to a study conducted by the Asian Development Bank, which focuses on the economic impact of film and television production in the country. This report highlights the need for more thorough analysis and strategic public policies aimed at bolstering Fiji’s rapidly growing audio-visual sector.

Fiji has emerged as a vibrant center for film production, drawing a variety of projects that highlight the nation’s rich cultural heritage and stunning natural landscapes to audiences around the world. The Fijian government recognizes the importance of advancing and promoting the audio-visual industry, which is a key focus in the new National Development Plan for 2025-2029. This reflects the government’s understanding of the industry’s significant contribution to Fiji’s economy.

This proactive approach may open new avenues for economic growth, tourism, and cultural exchange, reinforcing Fiji’s position as a premier destination for international filmmakers. By fostering a robust audio-visual sector, the government is not only promoting local talent and creativity but also enhancing the nation’s global visibility.

Summary: The Fiji Cabinet has approved an Asian Development Bank study on film and television production’s economic impact, recommending enhanced policies to support the growing audio-visual industry. This aligns with the government’s National Development Plan 2025-2029, recognizing the industry’s vital role in the economy and promoting Fiji as a filming destination.


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