The Fiji Hardwood Corporation Limited (FHCL) has announced the appointment of Semi Dranibaka as its new Chief Executive Officer, effective September 1, 2025. The decision was made during a board meeting held on August 29, as confirmed by FHCL Board Chairman Iowane Naiveli.
Dranibaka, who has been with FHCL since 2021 as General Manager, brings a wealth of experience to his new role, with over 34 years in the forestry sector. His academic qualifications include a Bachelor of Forest Science from the University of Melbourne, a Master of Science in Forestry from Southern Cross University, and a Professional Diploma in Business Leadership from the University of the South Pacific.
Naiveli praised Dranibaka for his strong leadership qualities and unwavering commitment to sustainably managing Fiji’s mahogany resources. This appointment marks a significant milestone for FHCL, as Dranibaka becomes the first local CEO of the company, emblematic of national capacity building efforts in the industry.
Under Dranibaka’s leadership, the board is optimistic that FHCL will enhance its operational efficiency, achieve international forest certification, and maximize the potential of Fiji’s mahogany, often referred to as “Green Gold.” This initiative is crucial not only for the forestry sector but also for landowners and the broader economy of Fiji.
In prior discussions, FHCL has been actively working towards enhancing the value of its mahogany resources, revealing plans for a comprehensive reassessment of its standing mahogany trees, with hopes for a valuation increase from the $213 million established in 2017. The company is also leveraging a $956,000 grant to pursue necessary forest certifications vital for expanding its market access to lucrative regions, including Europe, Australia, and New Zealand.
The proactive strategy being adopted by FHCL aims to foster stronger relationships with landowners, ensuring fair compensation and their engagement in operations. As the company tackles challenges related to certification and sustainability, it continues to cultivate a positive outlook for the future of Fiji’s mahogany sector, marrying economic growth with environmental stewardship. This commitment not only uplifts the industry but also paves the way for enhanced collaboration between stakeholders, signaling a hopeful direction for the timber industry in Fiji.
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