A total of 75 lives have been lost on Fiji’s roads as of December 10 this year, surpassing last year’s toll and prompting significant concern as traffic volumes are projected to rise during the festive season. This alarming trend highlights the importance of road safety, especially during a time when people are more mobile and festive celebrations often lead to increased travel.
The Land Transport Authority has pointed out that the holiday period typically sees heavier traffic movement, which raises the potential for fatal accidents. Tragically, many of the fatalities this year have involved pedestrians and passengers, underscoring the need for enhanced safety measures.
In light of these statistics, officials are urging pedestrians to utilize designated crossings and footbridges, maintain awareness of their surroundings, and avoid distractions, such as mobile phones and alcohol, which can severely impair judgment and reaction times. Additionally, wearing bright or reflective clothing and carrying a torch while walking at night or in poor weather conditions can make a significant difference in visibility and safety.
Road users are also advised to adhere to speed limits, ensure they are visible to others, buckle up, and be vigilant for one another on the road. These measures are crucial in fostering a safer environment for all during this busy time of year. With collective awareness and responsibility, the community can help reduce the risk of accidents and protect lives during the festive season.

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