The Fijian Competition and Consumer Commission (FCCC) has made a significant stride in its leadership structure with the appointment of Senikavika L Jiuta as its first female Chief Executive Officer. Jiuta, who succeeds Joel Abraham, brings with her a wealth of experience and a strong commitment to consumer rights and governance.
Prior to her new role at the FCCC, Jiuta served as a Resident Magistrate, where she handled a variety of civil, criminal, and family law cases. She is no stranger to the FCCC, having occupied various senior leadership positions within the organization, including Manager of Legal and General Manager of Operations. Her extensive background has positioned her well to tackle the challenges ahead.
Deputy Prime Minister and Minister for Trade, Manoa Kamikamica, welcomed her appointment, noting that Jiuta’s expertise and perspective will be crucial for advancing consumer protection, fair competition, and sustainable economic practices in Fiji. Kamikamica emphasized that Jiuta’s leadership marks a pivotal moment for the FCCC and aligns with the ongoing discussions about addressing consumer protection needs in the context of rising living costs.
FCCC board chairman Cecil Browne expressed enthusiasm for Jiuta’s appointment, highlighting her proven commitment to consumer rights and her strong legal acumen. Jiuta reaffirmed her dedication to ensuring fair competition and consumer protection during her tenure, emphasizing the need to proactively address emerging challenges like scams and unfair market practices, particularly in the digital landscape.
Jiuta’s appointment signals a commitment to diversity and progressive leadership, enhancing the FCCC’s mission to create a fair, transparent, and sustainable marketplace for Fijians. Her past contributions at the FCCC and her strategic leadership approach inspire optimism for continued advancements in consumer advocacy and enhancing regulatory practices across the nation. With Jiuta at the helm, there is hope for a future marked by equitable market conditions that prioritize the rights and interests of consumers in Fiji.
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