In the Solove Sector of Fiji, a compelling success story is emerging, showcasing the impact of determination and creativity within the sugarcane farming community. Sanjay Murti, a 47-year-old father of two and founder of Isharat Farm Services, has significantly improved his own life and the livelihoods of numerous cane farmers by becoming a tractor service provider, fulfilling a vital need in the industry.
After leaving school in Form 4, Murti began his career as a cane harvester before advancing to the position of manager at Food Process (Batiri Citrus Farm). He discovered a promising opportunity within Fiji’s sugarcane sector, particularly through a new initiative by Fiji Sugar Corporation.
In 2022, supported solely by Fiji Sugar Corporation Limited and the Ministry of Agriculture, Murti boldly became a transport service provider. He identified a shortage of tractors, which hindered farmers’ ability to prepare their land effectively. “Many growers couldn’t afford to pay upfront, but with FSC’s business plan concept and work order system, I could offer services without needing immediate cash payments. It was a win-win for everyone,” he explained.
Starting with just one tractor, Murti leveraged his experience from Food Process to support local farmers in land preparation. His commitment to providing dependable services quickly attracted the attention of farmers across the sector. Now, his business has seen significant growth, with a fleet of six tractors and various crucial implements such as disc ploughs, tillers, slashers, and boom sprayers—essential tools for sugarcane farming.
“Through perseverance and the support from FSC field officials and the team, I was able to grow the business,” he stated. “The work order system allowed me to operate it like a proper business, and the farmers benefitted, too.” Additionally, Murti has returned to cane farming, cultivating 7.5 acres this year, with plans for further expansion.