Premila Kumar, an opposition MP in Fiji, has expressed serious concerns about the ramifications of business closures and downsizing in the country. She cautioned that even a limited number of such occurrences could have widespread negative effects on employment rates, investments, and overall economic confidence in Fiji, which has a total economy valued at around $5.5 billion. This figure stands in stark contrast to Australia and New Zealand, whose economies are worth approximately $1.8 trillion and $420 billion respectively.
In a recent interview with FijiLive, Kumar emphasized the critical need to engage with business owners to better understand their challenges and to implement measures aimed at preventing downsizing and business closures. She acknowledged that while the approval of investments and upcoming projects are promising signs of potential growth, the real test lies in their successful implementation to ensure economic stability.
Among the challenges that business owners face, Kumar identified rising operational costs, difficulties in conducting business, and a drop in consumer demand as significant barriers. She cited recent reports that revealed a decline in profits for the Fijian Holdings Limited Group, underscoring the strain on local businesses.
Kumar called for a balanced and proactive approach to business support, underscoring the need for conditions that allow businesses to flourish instead of being compelled to downsize. Her comments resonate with her past critiques of government policies, which she feels often benefit a select few rather than the broader populace of Fiji.
Despite these challenges, there is room for optimism. Proposed practical measures such as reducing VAT on essential goods and providing enhanced support for small businesses could cultivate an environment conducive to economic growth. Such initiatives might bolster resilience within the economy and contribute to a more inclusive recovery, leading to a brighter future for all Fijians.
This sentiment aligns with ongoing discussions about the importance of prioritizing the needs of everyday citizens in the face of economic adversity.

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