The Consumer Council of Fiji is urgently calling for a review of the country’s e-ticketing system for public buses, labeling the current situation as unacceptable. Following a recent survey conducted in Suva, Lautoka, and Labasa, the Council highlighted significant challenges that consumers face with a system that was initially intended to enhance convenience.
Seema Shandil, the CEO of the Consumer Council of Fiji, emphasized that the digital economy and cashless society are important goals, but must not overshadow the struggles of ordinary citizens who rely on accessible public transportation. “When the system fails, it disrupts livelihoods,” she remarked, pointing out the particular difficulties encountered by elderly passengers and rural communities, who are often least equipped to navigate digital services.
This call for action comes in light of ongoing frustrations with the existing e-ticketing framework, which has been subject to scrutiny since its introduction in 2017. Many users still face formidable barriers, such as the need to obtain e-cards from limited sites, which complicates the process and leads many to revert to cash payments despite the system’s intentions to eliminate them.
The Council is demanding that Vodafone Fiji urgently address these systemic flaws, with a focus on transparent communication and public involvement in the process. The future of public transport, they argue, must be inclusive and centered around consumer needs.
Meanwhile, there is a glimmer of hope on the horizon as various stakeholders are working towards improvements. The Fijian Competition and Consumer Commission has previously praised a government initiative to revamp the e-ticketing system to make it more user-friendly. This anticipated upgrade includes additional payment options and a broader commitment to elevating the commuting experience for all Fijians. The introduction of a new e-ticketing app is also being explored, potentially streamlining fare management for passengers.
Collectively, these efforts signal a commitment from authorities to address current shortcomings and pave the way for a more efficient, technology-driven transportation system that serves the needs of all citizens. This could help foster a sense of community and accessibility within Fiji’s public transport network.
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