Fiji’s digital economy is on the verge of transformation, as highlighted by the recent remarks of the Ministry of Trade’s Permanent Secretary, Shaheen Ali, during the Fiji Institute of Chartered Accountants (FICA) congress in Nadi. Mr. Ali emphasized that “digital is no longer a choice we make,” underscoring its fundamental role in driving economic growth, delivering services, and keeping businesses competitive.
With over 5.5 billion people online globally, and an impressive 85.2 percent of Fijians accessing the internet, the Digital Economy Report Pacific Edition 2024 projects a remarkable growth trajectory for the digital sector, expected to reach over $16 trillion by 2028. However, Ali noted that the Information and Communications Technology (ICT) sector currently contributes only 4.23 percent to Fiji’s GDP, indicating significant room for growth.
Highlighting the challenges faced by micro, small, and medium enterprises (MSMEs)—which account for more than 80 percent of registered businesses in Fiji—he pointed out that businesses still grapple with lengthy procedures involving manual forms and multiple agency visits. This inefficiency often discourages investment and inhibits growth, directly impacting job creation.
The introduction of the National Digital Strategy 2025-2030 aims to prepare Fijian businesses to compete in an increasingly interconnected world. Mr. Ali stated, “Connectivity without protection is a risk,” advocating for the establishment of a robust legal and policy framework to accompany digital transformation efforts.
Emphasizing the importance of digitalization for MSMEs, he asserted that it unlocks new opportunities, enables e-commerce platform visibility, fosters connectivity with customers and suppliers, and enhances decision-making through access to digital tools. Ali called on accountants and business advisors to take active roles in supporting this digital transition, encouraging businesses to embrace innovation.
This initiative aligns with broader strategies, including the National E-commerce Strategy, aimed at facilitating the seamless integration of Fijian goods and services into the global market. Such developments not only promote economic empowerment but also indicate a positive shift towards a more resilient and inclusive economy.
As Fiji moves forward in its digital evolution, the government’s commitment to laying down the necessary infrastructure and fostering a culture of digital literacy heralds an optimistic future where local entrepreneurs can thrive. By embracing these changes, Fiji is positioning itself as a regional digital hub, ready to seize the opportunities of the digital economy.
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