Fiji is embarking on a significant transformation of its digital landscape through the introduction of the National Digital Strategy. This comprehensive initiative is designed to advance technological advancements across various sectors, laying a robust foundation for a thriving digital economy.
The strategy emphasizes the enhancement of digital infrastructure, the expansion of technology access, and the encouragement of innovation, gearing Fiji to tap into the expanding digital economy. A key aspect of this strategy is the enhancement of cybersecurity measures, essential for fostering safe and sustainable growth in the rapidly evolving digital environment.
Shaheen Ali, the Permanent Secretary for Trade, highlighted that the National Digital Strategy aligns with Fiji’s wider e-commerce goals. He encouraged businesses to embrace digital trade, adopt e-commerce practices, and explore new market opportunities. Ali pointed out that innovation often stems from the private sector, referencing local initiatives such as M-PiAISA and VITI CART as examples.
Collaboration with Australia’s Pacific Digital Economy Program aims to bolster Fiji’s capabilities in data collection and analysis concerning e-commerce. Andrew Shephard, the Acting Deputy Head of Mission at the Australian High Commission, emphasized the importance of establishing consumer trust in e-commerce transactions, which is essential for both regional integration and economic growth.
Fiji’s national initiative is part of a broader global movement where countries are recognizing the critical role of digital avenues in promoting economic resilience. As Fiji progresses with this strategy, it aspires to create a more connected and prosperous digital future for its citizens.
This initiative is a testament to Fiji’s commitment to innovation, digital inclusion, and economic empowerment for all Fijians. By cultivating necessary infrastructures and fostering a culture of digital literacy, Fiji is positioning itself as a key player in the global digital economy, enabling local entrepreneurs to thrive and actively contribute to the nation’s growth.
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