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Illustration of FCCC CEO Joel Abraham resigns

Fiji’s Consumer Protection Pioneer Steps Down: What’s Next for FCCC?

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The Fijian Competition and Consumer Commission (FCCC) has announced the resignation of its Chief Executive Officer, Joel Abraham. Having joined the organization in 2013, Abraham has served as the CEO since 2016, and his leadership has significantly transformed the regulatory environment in Fiji and the broader Asia-Pacific region.

Under Abraham’s tenure, FCCC has prioritized fairness, consumer protection, and economic integrity. He has been instrumental in implementing a robust competition and consumer protection framework, aimed at safeguarding consumers from unfair and unethical business practices. His efforts have earned praise from the Deputy Prime Minister and Minister for Trade, Co-operatives, SMEs, and Communication, Manoa Kamikamica, who acknowledged that consumers have benefited greatly from Abraham’s leadership.

Abraham reflected on his decision to resign, admitting that it was not an easy choice. He expressed heartfelt emotions about his time at FCCC, stating, “FCCC is more than an organisation to me; it has been a family, a purpose, and a home.” He expressed confidence in the organization’s future leadership and reassured that the investments in staff would continue to yield positive outcomes for Fijian consumers.

He emphasized the importance of serving the community and has committed to continuing his efforts in promoting regulatory excellence, highlighting that his mission aligns with FCCC’s goals. Abraham plans to take on a new regional role where he aims to replicate FCCC’s successes throughout the Asia-Pacific area.

“This is not a goodbye,” he said, signaling that he looks forward to new forms of collaboration with FCCC, emphasizing a commitment to shared objectives.

It’s hopeful to see Abraham’s career evolve in a way that continues to benefit consumers not only in Fiji but across the region. His dedication to consumer rights and regulatory integrity may serve as a model for other regions to follow, fostering a climate of fair business practices and consumer trust in the marketplace.


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