The Consumer Council of Fiji is increasing its efforts to protect online shoppers in response to the significant rise in e-commerce activity. During the 2023-2024 financial year, the Council documented 239 complaints related to online shopping, prompting a proactive response aimed at ensuring better consumer protection in the digital realm.
Seema Shandil, Chief Executive of the Council, highlighted the dual nature of online shopping, which expands consumer options while simultaneously presenting new challenges such as online fraud, data security threats, and unclear return or refund policies.
To combat these issues, the Council is launching an educational initiative utilizing social media and digital outreach campaigns. The goal is to raise awareness about consumer rights and empower shoppers with the knowledge to make safe purchasing choices and hold retailers accountable for their practices.
Shandil asserted that digital platforms not only provide convenience but also facilitate avenues for consumer advocacy through complaints and shared experiences. The Council urges Fijians to remain cautious when shopping online by verifying the credibility of sellers and fully understanding the terms of any online transaction.
Consumers seeking further information on their rights or wishing to file a complaint can access a wealth of resources online or visit their local office.
In summary, the Consumer Council of Fiji is committed to enhancing online consumer protection amid a surge in e-commerce, hoping to foster a safer digital shopping environment for all. This proactive approach not only addresses current challenges but also builds a foundation for informed and empowered consumers in the future.
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