The Consumer Council of Fiji is actively collaborating with municipal councils to enhance fair trading practices aimed at protecting consumer rights. According to Chief Executive Officer Seema Shandil, this partnership focuses on addressing ongoing consumer issues and ensuring compliance with consumer protection laws.
Shandil has highlighted that the initiative has been effective in addressing concerns, emphasizing continuous communication with retailers and supermarkets. “We have been meeting with the retailers, and I would say there’s been progress. We are now connected through platforms like WhatsApp, allowing us to flag issues directly to management for immediate rectification,” she stated.
This collaborative approach not only fosters transparency but also holds businesses accountable for ethical trading practices. Shandil indicated that consumers can expect a more visible presence from the council, further reinforcing its commitment to protecting the interests and rights of consumers in Fiji.
These recent efforts align with the Council’s ongoing mission to counter various unethical trading practices that have been reported, including misleading pricing and inadequate disclosure from retailers. The partnerships established with local councils are a proactive measure to tackle these concerns head-on.
Moreover, reinforcing the importance of ethical standards and regulatory compliance can increase consumer trust in the marketplace, ultimately benefiting both consumers and responsible entities. Through continued advocacy and cooperative efforts, the Consumer Council of Fiji remains hopeful that significant progress will be made in enhancing the overall integrity of business practices across the nation.
This trend towards improved consumer protection reflects a broader commitment to fairness and ethical standards in Fiji’s retail environment, which aims to create a safer and more informed marketplace for all.
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