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Illustration of Abraham Steps Down as FCCC CEO

Fiji’s Consumer Champion Steps Down: What’s Next for FCCC?

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Joel Abraham has stepped down from his role as the chief executive officer of the Fijian Competition & Consumer Commission (FCCC). Abraham has been with FCCC, which was formerly known as the Commerce Commission, since 2013 and has held the CEO position since 2016.

Under Abraham’s leadership, the commission has undergone significant transformations, emphasizing fairness, consumer protection, and economic integrity, both in Fiji and the Asia-Pacific region. His tenure was characterized by a vigilant approach to safeguarding consumers from unfair business practices through a robust framework for competition and consumer protection.

The FCCC highlighted that during his leadership, the organization expanded in capacity and recognition, establishing itself as a trusted authority on competition issues. Notably, Abraham played a crucial role in creating the Pacific Islands Network of Competition, Consumer Protection, and Economic Regulators (PINCCER), which promotes collaboration and elevates regulatory standards across the Pacific.

Additionally, Abraham implemented employee-driven initiatives such as the iCARE program, sustainability packages, and flexible work options, which contributed to a positive work environment. His time at FCCC also saw notable improvements in infrastructure and resource management, laying the groundwork for a dynamic regulatory body.

Abraham’s leadership has earned FCCC multiple accolades, including awards for business excellence and sustainability, solidifying its standing in the region. Manoa Kamikamica, Deputy Prime Minister and Minister for Trade, praised his commitment, stating that consumers are in a better position today due to Abraham’s leadership. He noted that Abraham’s passion for consumer rights has fostered regional cooperation and set a precedent for a more effective regulatory framework.

Isikeli Tikoduadua, Chair of the Commission, acknowledged Abraham’s transformative impact on fair competition and consumer protection, expressing confidence that his legacy will continue to benefit Fijian consumers.

As for his future plans, Abraham mentioned he would be pursuing a regional role.

In summary, Joel Abraham’s departure marks the end of a significant chapter for the FCCC, but his contributions laid a solid foundation for continued advancements in consumer protection and regulatory practices. Looking ahead, the development of collaborative frameworks like PINCCER provides hope for even more robust consumer advocacy throughout the Pacific region.


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