Fiji’s Cocoa Comeback: Will It Capitalize on Global Demand?

FIJI is facing a missed opportunity to significantly benefit from the global cocoa market, where prices are nearing $US10,000 ($F22,920) per metric tonne due to a worldwide supply shortage. Cocoa production in many leading countries, such as Ghana and Ivory Coast, has been adversely affected by diseases, inadequate investment, and climate change, leading to a predicted global shortfall of about 500,000 metric tonnes. This has resulted in a staggering price increase of approximately 300 percent.

Arif Khan, director of Cacao Fiji, has called on the government to formalize and regulate the local cocoa industry to better capitalize on this lucrative market. He emphasizes the necessity of creating a structured approach to cocoa production and suggests the establishment of a cocoa board to manage operational affairs effectively. Khan argues that a lack of strategic planning could hinder growth in the local cocoa industry, which he deems essential for the involvement of thousands of farmers and a target of producing 2-3 metric tonnes in the coming years.

In parallel, Agriculture Minister Vatimi Rayalu has highlighted the importance of reviving the cocoa industry. He expressed optimism that Fiji’s cocoa sector can reclaim its former economic contribution of approximately $22 million annually. Rayalu recently visited the Wasawasa Chocolate Factory in an effort to foster collaborations that could support cocoa production and value addition.

Both Khan’s insights and Rayalu’s vision reflect a growing momentum towards revitalizing Fiji’s cocoa sector. This renewed interest could potentially lead to job creation, increased farmer incomes, and a stronger economy, reinforcing the belief that Fiji’s cocoa industry has the potential to become a prominent player in the global market.

By investing in cocoa production and supporting local farmers through structured initiatives, Fiji could not only meet domestic market needs but also establish itself as a competitive exporter of premium cocoa products. The path forward looks promising, with government support and local industry enthusiasm pushing the revival of a sector that once thrived and holds significant potential.