Despite a strong demand for locally produced goods, many co-operatives in Fiji remain uninformed about potential export markets. In a recent parliamentary session, opposition member Faiyaz Siddiq Koya raised this issue, questioning the Minister for Trade and Cooperatives, Manoa Kamikamica, about the ministry’s efforts to guide established co-operatives toward international markets, particularly in light of the increasing demand for local products in Australia and New Zealand.
Koya inquired whether co-operatives were being made aware of specific products that are in demand and if there are resources available from the ministry to facilitate this process. He emphasized that, even though pathways for exports have been created, many co-operatives have yet to take advantage of these opportunities.
Minister Kamikamica acknowledged that awareness is a major hurdle for co-operatives. He stated that the ministry encourages co-operatives, especially those with farmers, to explore various market options. He noted that there is currently a shortage of dalo and cassava in New Zealand and Australia, indicating accessible markets for these products.
The minister provided an example from two years ago, when a group from Lomaiviti successfully began exporting tausala to Sydney after initially selling it in Suva. This success story highlights the growth potential for co-operatives that tap into export markets.
Kamikamica also mentioned ongoing collaboration with several government departments, including Youth, Agriculture, Women, and iTaukei Affairs, to advance the co-operative agenda. He pointed out that when shortages occur, they utilize available resources to enhance awareness. Furthermore, he noted that there are immediate opportunities available, such as food processors seeking rourou suppliers for palusami, and they are encouraging farmers to provide rourou if possible.