Fiji’s Business Revolution: Embrace Social Responsibility for a Better Tomorrow!

The Vodafone ATH Fiji Foundation is urging local businesses in Fiji to embrace corporate social responsibility by establishing corporate trusts as a sustainable means to contribute back to the communities from which they benefit. During a recent business forum in Nadi, the Foundation’s Executive Ambalika Devi emphasized the importance of integrating social contributions into core business strategies. She pointed out that businesses often prioritize growth and profits while neglecting the impact they have on their communities.

Devi stressed that by engaging in social good, companies not only uplift society but also enhance their brand value and customer engagement, remarking, “When we do social good, people get the power to buy our products and services.” For those uncertain about how to start, the Vodafone ATH Fiji Foundation offers valuable resources including sample documents, compliance guidance with the Charities Act, and access to trained volunteers.

Additionally, Devi highlighted the tax benefits for companies involved in charitable activities, which can further amplify their social impact. The Foundation’s commitment to support local initiatives is underscored by its fully locally owned status, ensuring that all efforts are closely aligned with the needs of the communities it serves.

This call to action aligns with the Foundation’s broader mission of uplifting and enriching lives, previously manifested in their recent 5th Multidisciplinary Pacific Conference, where they distributed $141,500 among 14 charities and showcased their growth in supporting over 100 charities annually. Over the years, the Foundation has invested significantly in social services, demonstrating a strong dedication to fostering partnerships within the community.

The emphasis on corporate responsibility is hopeful, as it suggests a growing recognition of the essential role businesses play in societal health and contribution. By taking these steps, companies can not only drive economic growth but also build stronger, more sustainable communities.