Fiji has the opportunity to expand its existing excise tax system that currently targets sugar-sweetened beverages, high-sugar foods, and unhealthy snacks, by including foods high in trans fats and adding more categories of sugary drinks. This suggestion is outlined in the Fiji Health Sector Review 2024, presented by Prime Minister Sitiveni Rabuka.
The report emphasizes the potential use of value-added tax (VAT) to specifically address sugar-sweetened beverages (SSBs) and other unhealthy food items. It also underscores the importance of implementing effective strategies that mitigate lifestyle-related risk factors, which can help delay the onset of non-communicable diseases (NCDs) and tackle the issue of multiple health conditions occurring simultaneously.
Additionally, the report notes that achieving these health objectives will require collaboration beyond the healthcare sector. Engaging relevant stakeholders and government ministries is essential for maximizing investment returns in public health initiatives.
Fiji has previously utilized taxation to reduce tobacco consumption, yet the report advocates for further efforts, pointing out that current excise tax contributions to the retail price of cigarettes in Fiji are only about half of what is seen in countries like Australia and the Cook Islands.
The Ministry of Health and the Ministry of Education’s recent revision of the Healthy School Policy, which emphasizes promoting physical activity and healthy eating among children, is a positive step; however, successful implementation is crucial for the program’s effectiveness.
This proactive approach to public health suggests a hopeful future as Fiji seeks to improve the health and well-being of its population while reducing the prevalence of non-communicable diseases through comprehensive strategies and collaborative efforts.
Leave a comment