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Illustration of Health ministry pushes for higher tobacco taxes

Fiji’s Bold Move: Tackling Tobacco for Health and Economic Growth

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The Ministry of Health in Fiji is intensifying its efforts to reduce the health and economic impacts of tobacco use, as stated by Dr. Ratu Atonio Lalabalavu, the Minister for Health and Medical Services. Dr. Atonio reaffirmed the government’s commitment to implementing several key initiatives aimed at tobacco control, which include advocating for higher taxes on tobacco products and stricter regulations on tobacco advertising and promotion.

Dr. Atonio pointed out that increasing taxes on tobacco products is intended to lower consumption rates, thereby reducing the associated health risks. Additionally, the government is actively engaged in awareness campaigns that highlight the dangers of tobacco use, support smoking cessation, and offer assistance for those wishing to quit.

The minister emphasized the extensive economic burden of tobacco use, which not only encompasses healthcare expenses but also includes lost productivity due to premature deaths and disabilities linked to tobacco-related illnesses. This loss significantly affects economic output and limits the nation’s growth potential. Dr. Atonio highlighted that government spending on treating these diseases could be better allocated to vital development sectors such as education, infrastructure, and social welfare.

Moreover, he noted the indirect financial strains on families and communities when tobacco-related health issues prevent individuals from working. Dr. Atonio stressed that reducing tobacco consumption is essential for improving public health outcomes, ultimately aligning with Fiji’s goals of providing quality healthcare and boosting workforce productivity.

The minister conveyed an optimistic outlook, believing that these efforts would enhance the quality of life for Fijians, especially among vulnerable groups, while simultaneously strengthening the nation’s social and economic foundation by fostering healthier, more productive communities.

Summary: The Fiji Ministry of Health, led by Dr. Ratu Atonio Lalabalavu, is advocating for higher taxes on tobacco products as part of a broader strategy to mitigate the health and economic impacts of tobacco use. The government’s initiatives focus on awareness campaigns, stricter regulations, and support for smoking cessation, all aimed at reducing tobacco consumption and improving overall public health.


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