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Illustration of Health ministry pushes for higher tobacco taxes

Fiji’s Bold Move: Tackling Tobacco for a Healthier Future

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The Ministry of Health is committed to promoting higher taxes on tobacco products as part of its ongoing efforts to mitigate the health and economic consequences of smoking. Dr. Ratu Atonio Lalabalavu, the Minister for Health and Medical Services, reinforced this commitment, emphasizing several key policies aimed at controlling tobacco use.

Dr. Atonio outlined the government’s dual approach of enforcing stricter regulations on tobacco advertising and promotion, while also increasing taxes on tobacco products to deter consumption. The government is also actively undertaking awareness campaigns to highlight the dangers of smoking, promote cessation efforts, and provide support to those looking to quit.

He pointed out the extensive economic burdens caused by tobacco use, which not only include healthcare costs but also losses in productivity due to premature deaths and absenteeism related to tobacco-related illnesses. According to Dr. Atonio, the economic impact of tobacco on Fiji extends to reduced workforce efficiency and potential hindrances to national growth.

In addition to direct healthcare expenses, he noted, there are significant indirect costs that affect families and communities, especially when individuals cannot work due to health issues stemming from tobacco use. By significantly reducing tobacco consumption, Dr. Atonio believes that public health will improve, which aligns with Fiji’s goals of delivering quality healthcare and enhancing workforce productivity.

Ultimately, he stressed that these efforts would not only elevate the quality of life for Fijians, particularly among vulnerable groups, but also fortify the social and economic structures of the nation by fostering healthier and more productive communities.

This initiative could signal a brighter future for public health in Fiji, as a concerted effort to decrease tobacco consumption can lead to healthier lifestyles, longer lives, and a more vibrant economy.

In summary, the Ministry of Health’s approach to combating tobacco use through tax increases and regulatory measures is positioned as a means to improve public health and economic outcomes for the nation, promoting a healthier societal framework for future generations.


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