Fiji is embarking on an exciting journey to enhance its trade opportunities in North America. This initiative was highlighted by Investment Fiji’s CEO, Kamal Chetty, during the announcement of the upcoming Fiji Canada Business Council (FCBC). Chetty expressed gratitude to the Fijian Association of Canada for their efforts in forming this new council.
“This marks the first time we are undertaking such an initiative, and I sincerely hope we can foster more collaborations like this in the future,” Chetty stated. The council aims to facilitate business partnerships, enhance trade and investment between Fiji and Canada, and promote collaboration between their populations, particularly in emerging sectors like renewable energy and sustainable tourism.
Sam Basra, president of the Fijian Association of Canada, spoke about the challenges in convincing the government to explore North American market opportunities. He shared insights about their advocacy work, particularly during parliamentary sessions when they have access to ministers. “We often feel overlooked as a Fijian community in Canada, and it’s been my passion to unite our diaspora to seek opportunities together,” he said.
Basra emphasized the importance of engagement, stating, “Now that we’ve achieved what we came for, the door to Canada is open. This sets the stage for a hopeful future where Fijian businesses in Canada can thrive and inspire other enterprises to follow suit.”
This development not only signifies a positive milestone in Fiji’s trade aspirations but also showcases the strength of community collaboration. By expanding its reach to Canada, Fiji is poised to tap into new markets and foster sustainable economic growth.
In summary, Fiji’s efforts to establish the Fiji Canada Business Council mark a significant step towards enhancing trade relations with North America, promising a future filled with collaborative opportunities for both nations.
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