Preparations for an integrated tourism master plan in the Northern region of Fiji will commence in April 2025 as part of the Fiji Tourism Development program, known as the ‘Na Vualiku Project’. This initiative aims to establish a long-term vision for tourism growth in Vanua Levu.
Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, announced that the project is currently in its first phase, which has a total budget of $61.5 million USD (approximately $139.7 million FJD). This initial phase is designed to lay the groundwork for sustainable tourism development in the region.
Funding for the project has been allocated, with an estimated $13.6 million coming from various sources: the Ministry of Tourism contributing $7.69 million, the Fiji Roads Authority providing $2.4 million, and Fiji Airports chipping in $3.4 million. Mr. Gavoka indicated that significant work is already underway.
A Strategic Environmental Social Assessment (SESA) is being conducted to evaluate the potential environmental and social impacts associated with the implementation of the integrated tourism master plan. The ministry has engaged a firm to assist with this evaluation.
In tandem with the SESA, officials are in the process of crafting the master plan, which will project tourism growth in Vanua Levu and Taveuni over the next 25 years. This comprehensive plan will outline baseline scenarios and investment requirements to meet future tourism demand.
Looking ahead, Mr. Gavoka shared that by January 2025, they will initiate a pilot program focusing on micro, small, and medium enterprises (MSMEs) in the tourism sector. This program will emphasize community-based tourism and women’s cultural enterprises, aiming to identify their unique needs and design tailored support.
The Minister also underscored the importance of enhancing airport capacity in the north to accommodate ATR 72 aircraft, with the current capability limited to Labasa. Plans are underway to extend Matéi Airport’s capacity to handle these aircraft as well. A site at Vunilagi, located about 40 minutes from Savusavu, has been identified for potential development to support this initiative.
Mr. Gavoka expressed optimism about the progress of the Na Vualiku Project, noting that he had recently visited Labasa and Savusavu, where the economic growth was apparent. He believes that the coming years hold great promise for Vanua Levu.
He emphasized that for the program to succeed, collaboration is essential—requiring engagement from various government ministries, organizations, civil society, the private sector, and local communities.
This ambitious plan for Vanua Levu is not only a significant step towards tourism development but also enhances the potential for economic growth and sustainability in the region, paving the way for a brighter future for the local communities involved.
In summary, the Na Vualiku Project represents a forward-thinking approach to harnessing tourism’s potential benefits for the Northern regions of Fiji, focusing on sustainable practices while ensuring that local needs are met.
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