Fiji is currently rolling out a significant educational initiative designed to promote consumer rights and responsibilities. The Consumer Council of Fiji has revealed that many citizens lack awareness of their consumer rights, which can leave them susceptible to exploitation. Chief Executive Officer Seema Shandil emphasizes the need for such initiatives, stating that empowering consumers with knowledge is essential for making informed and responsible choices.
Shandil remarked on the outreach efforts, saying, “We talk about consumer rights, the different rights they have, and we go around to different community outreach programs. We also share this on our social media platforms, and if you go to our website, you will see that all consumer rights and responsibilities are clearly stated there.” She encourages consumers to embrace their rights while also acknowledging their responsibilities to the environment.
Supporting these initiatives, Deputy Prime Minister Manoa Kamikamica highlighted the government’s commitment to assisting Micro, Small, and Medium Enterprises (MSMEs) in adopting sustainable practices. He pointed out the importance of upholding laws against misleading marketing strategies, such as greenwashing. With MSMEs employing over 60% of Fiji’s workforce, Kamikamica reinforces that these enterprises are integral, representing families and innovators who contribute to the nation’s economic landscape.
He also stressed the importance of youth education on consumer rights to help them avoid scams and identify unfair practices early on. This proactive approach could foster a generation that is better equipped to engage in sustainable practices.
These efforts align with the recent World Consumer Rights Day theme, “A Just Transition to Sustainable Living,” which emphasizes the interconnectedness of sustainability and consumer rights. The goal is to ensure that everyone, particularly those from economically disadvantaged backgrounds, has access to eco-friendly products and practices.
Through these ongoing initiatives, Fiji is setting a hopeful precedent for a future where responsible consumerism and sustainable living work hand in hand, paving the way for a healthier environment and economy. The cooperative efforts among the government, businesses, and consumers suggest a positive trajectory towards enhancing economic resilience while caring for the planet.
Leave a comment