Fiji’s audio-visual industry presents significant opportunities for economic growth across various sectors, particularly in hospitality, transportation, and local services. This was emphasized by Deputy Prime Minister and Minister for Trade, Cooperatives, MSMEs, and Communications, Manoa Kamikamica, during his address at the Film Fiji Industry Connect event held in Suva.
Kamikamica detailed the substantial contributions of Film Fiji to the nation’s economy, noting that in the past financial year, the country hosted a variety of films, television shows, and documentaries from 11 different countries. These productions resulted in approximately 255 to 260 million dollars in new economic activity, creating jobs for nearly 1,300 Fijians and involving 282 local service providers. This reflects the extensive impact that the audio-visual sector has on Fiji’s economy.
Moreover, aligning with the success of shows like Love Island, Fiji is eager to attract more international productions, all while nurturing local filmmakers. Kamikamica highlighted the government’s recognition of the audio-visual industry’s transformative potential, stating their dedication to fostering its growth. Initiatives like the collaboration with the Immigration Department on work permit automations demonstrate this commitment, as the government aims to create supportive conditions for both international and local creators.
The growing audio-visual sector not only opens up avenues for economic development but also encourages creativity and cultural expression, vital for Fiji’s identity and global presence in the entertainment landscape.
Overall, the proactive measures taken by the Fijian government signal a hopeful future for the country’s audio-visual industry, promising further economic benefits and the development of local talent. This aligns well with global trends where creative industries are becoming key players in boosting local economies.
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