Singer and lawyer Natalie Raikadroka has expressed concerns about the impact of artificial intelligence (AI) on Fiji’s music industry, emphasizing the need for improved copyright protections for local artists. While Raikadroka recognizes the impressive and efficient nature of AI-generated music, she raises alarms about the ownership and consent issues that come into play when artists’ voices, styles, and original works are utilized without permission.
One major issue highlighted by Raikadroka is that AI-generated music does not qualify for royalties through Fiji’s Performing Rights Association (FIPRA). Currently, only registered human artists are eligible for payments, which means that any viral AI tracks that generate income fall outside the existing royalty framework in Fiji. Additionally, she points out that purely AI-generated content typically lacks the necessary human contribution to qualify for copyright protection.
Raikadroka explains that while a song may receive copyright protection if there is sufficient human input, the absence of such contributions in AI-created works leaves artists vulnerable. She emphasizes that relying solely on artists to protect their creative output would be detrimental, calling for a collaborative approach involving FIPRA, government officials, and the judiciary to enhance protections for Fiji’s creative sector.
AI is rapidly becoming a fixture in the music landscape, and according to Raikadroka, it is essential for artists to adapt to this new reality and educate themselves about their rights as Fiji moves into a digital future. By fostering an environment that prioritizes creativity and provides adequate safeguards, Fiji can better support its musicians as they navigate the complexities of the evolving industry.
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