Fiji’s agriculture sector is calling for a more market-driven approach to stimulate growth, according to Maciu Navakasuasua, chairman of Ra Cowpeas Farms and member of the New Valley Cluster Group. At a recent national budget consultation in Lautoka, he emphasized the importance of targeted incentives to foster agricultural development.
Navakasuasua urged Fijian diplomats, particularly in countries like Australia, New Zealand, the USA, Asia, and Europe, to engage in market research to identify demand for agricultural products and explore available opportunities. He suggested that farmers and exporters be given chances to visit international markets, build relationships with buyers, and gain a firsthand understanding of market requirements.
Highlighting the strategic positioning of Fiji’s ambassadors in key regions, he noted initiatives like the ambassador in the UAE working towards accessing high-end niche markets. Navakasuasua proposed the establishment of a central database to outline global market demands, consumer preferences, and potential export opportunities, thereby guiding collaboration among the Ministry of Agriculture, Investment Fiji, and the Ministry of Trade.
He expressed concern that previous governments have not fully realized agriculture’s potential, which could significantly improve the standard of living for the rural population comprising over 40 percent of Fijians. He urged the government to increase the agriculture budget allocation in the forthcoming 2025–2026 National Budget.
In response, Finance Minister Prof. Biman Prasad mentioned that discussions were ongoing regarding how to best support farmers through the Marketing Authority, hinting at forthcoming announcements in the budget that would include incentives to aid the agricultural sector. He acknowledged the difficulties some farmers face in accessing these resources due to a lack of awareness and emphasized the need for improved engagement from agricultural officials.
This call for a market-driven agricultural strategy echoes previous sentiments from Deputy Prime Minister Manoa Kamikamica, who has stressed the necessity for the sector to evolve amidst challenges such as fluctuating international market prices and the impacts of climate change. Both leaders recognize the vital role agriculture plays in Fiji’s economy and the promising opportunities that could arise from effective collaboration and innovation.
This convergence of ideas indicates a hopeful trajectory for Fiji’s agriculture sector, highlighting the potential for domestic and international collaboration to improve market access, support farmer livelihoods, and strengthen food security within the nation.
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