Fiji is poised for agricultural expansion, particularly in cash crops, as highlighted by British High Commissioner to Fiji, Dr. Brian Jones. He emphasized that the country’s favorable climate provides an excellent opportunity for cultivating valuable products like baby ginger, tobacco, cocoa, and coffee, which are increasingly sought after in European markets.
Dr. Jones indicated that with the right agricultural practices and an emphasis on producing high-quality, organic goods, Fiji could successfully tap into these lucrative markets. He noted that the production of crops like ginger could yield two to three harvests annually with proper field setup. This approach not only enhances profits but also supports the sustainability of local farming practices.
The expansion of these cash crops aligns with previous reports on Fiji’s agricultural sector growth. Earlier statistics showed a notable increase in the export of fresh and chilled products, reaching $73.9 million between January and June of 2024—a 16% growth compared to the previous year. Crops such as kava and turmeric have notably increased in exports, suggesting a trend toward greater agricultural exports that could be further bolstered by new cash crops.
Furthermore, the government is also focusing on providing education and training for farmers to maximize their yield and diversify their income sources. This initiative is an integral part of the Fiji government’s broader strategy to encourage sustainable agricultural practices and promote economic resilience by involving all stakeholders—youth and women, in particular—who can bring fresh ideas and innovative methods to the sector.
Overall, this positive momentum in Fiji’s agriculture sector indicates a promising pathway for farmers and the economy. By leveraging its agricultural potential and increasing exports of both traditional and emerging cash crops, Fiji can enhance its economic stability and the livelihoods of its farmers.

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