Fiji’s agricultural sector is making impressive strides, with Trade Commissioner to Australia and New Zealand, Daniel Stow, advocating for local businesses to capitalize on global uncertainties. In the first half of 2024, Fiji’s agricultural exports surpassed $385 million, with kava being the standout performer, generating nearly $22 million—an impressive 20 percent increase from the prior year. Additionally, fresh and chilled agricultural exports saw a significant rise of over 27 percent, totaling $38.2 million.
This information was highlighted during the Export Workshop organized by Investment Fiji in collaboration with the Fiji Consulate General and Trade Commission of Australia and New Zealand. Stow emphasized the untapped potential of Fiji’s commercial agricultural sector, stating that improvements in this area could bolster economic growth, diversification, and resilience.
Kamal Chetty, Chief Executive of Investment Fiji, underscored the importance of workshops such as this in equipping businesses for export readiness. He reinforced the organization’s commitment to providing local enterprises with the necessary tools and knowledge to expand their operations beyond Fiji.
Moreover, previous initiatives, including Fijian exporters embarking on a strategic trip to Australia to strengthen trade relationships, were also noted. The Fiji Trade Expo held in Canberra gathered around 150 participants, showcasing local products and fostering partnerships. These efforts reflect a broader trend of enhancing bilateral trade and investment between Fiji and Australia, with a focus on increasing the presence of Fijian products in international markets.
In light of these developments, the outlook for Fiji’s agricultural exports appears promising, fostering an optimistic atmosphere for future growth and collaboration in the sector. With ongoing support and a concerted effort to adapt to market demands, Fiji is on its way to securing a stronger position in the global agricultural arena.
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