The Ministry of Tourism in Fiji has set an ambitious goal for the country’s tourism industry, aiming to generate over $4 billion in earnings by the year 2027. This announcement was made by Deputy Prime Minister Viliame Gavoka at the 2025 Nadi Business Forum held at the Tanoa International Hotel. Mr. Gavoka highlighted that Fiji’s tourism revenues for 2024 were estimated at approximately $2.5 billion. Additionally, the national airline, Fiji Airways, contributes around $2 billion in foreign exchange, underscoring the vital role aviation plays in this sector.
By 2027, the ministry is targeting an influx of 1.25 million visitors to sustain the projected earnings. Gavoka emphasized a strategic focus on “value over volume,” suggesting a holistic approach to tourism that prioritizes quality experiences for visitors rather than simply the number of arrivals.
Recent tourism statistics are encouraging, showing Fiji welcomed 80,363 visitors in April 2025 alone, which marks a 4% increase from April the previous year and a 26% rise compared to March. This surge sets a record in visitor numbers for April and highlights the positive trajectory of tourist arrivals. Moreover, forward bookings for the upcoming tourist season are robust, indicating strong prospects for continued growth.
Gavoka also noted significant progress made by Fiji Airways, which has expanded its reach to 25 destinations globally and is now capable of accommodating over 2 million passengers. The airline’s entry into the OneWorld alliance enhances its operations further, providing numerous benefits such as access to extensive airport lounges and streamlined travel services.
This holistic focus on tourism not only aims to bolster economic performance but also positions Fiji as a symbol of sustainability and resilience in the competitive global tourism market. With ongoing efforts to enhance air connectivity and the visitor experience, the country is gearing up for a promising future in tourism.
In light of the developments and strategic initiatives, there is optimism surrounding Fiji’s tourism sector. With clear planned growth and increased collaboration between the government and the private sector, the vision of a thriving tourism landscape is becoming increasingly achievable.
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