Fiji faces a significant economic burden due to tobacco usage, costing the nation an estimated $319 million annually. This figure accounts for approximately 2.7% of Fiji’s Gross Domestic Product (GDP) and correlates with the premature loss of over 1,200 lives each year. A joint report by the Ministry of Health, UNDP, and the World Health Organization highlights the urgent need for comprehensive tobacco control measures.
The report emphasizes that tobacco-related illnesses not only drain healthcare resources—exceeding $11.5 million in healthcare expenditures—but also affect workplace productivity. Smokers, on average, take an additional ten minutes per day for smoke breaks, contributing to an estimated $27 million in lost productivity, with absenteeism and presenteeism costing $14 million and $38 million, respectively.
Health Minister Dr. Ratu Atonio Lalabalavu underlined the necessity for stronger tobacco control policies, advocating for increased taxes on tobacco products as a means to reduce consumption. Currently, Fiji’s tobacco tax rates fall below WHO recommendations, leading to higher demand for tobacco products. The Minister noted that improving tobacco control is essential for addressing non-communicable diseases, which pose significant challenges to public health and economic development.
Further recommendations from the report include enhancing national tobacco control efforts and enforcing strict adherence to the WHO Framework Convention on Tobacco Control. These measures aim to foster a healthier population, ultimately reducing the burden of tobacco-related diseases and improving overall public health outcomes.
The collaborative effort between the Ministry of Health, WHO, and other stakeholders reflects a hopeful approach toward combating tobacco use in Fiji. By implementing these strategies, there is potential for substantial progress in public health and economic resilience, paving the way for a healthier future for all Fijians.

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