Tobacco-related illnesses in Fiji impose an annual cost of $319 million, which equates to 2.7% of the nation’s Gross Domestic Product (GDP). This alarming statistic corresponds to the premature loss of over 1,200 lives each year.
A recently published report by the Ministry of Health, in collaboration with the UNDP and the World Health Organization, underscores the critical need for robust tobacco control initiatives. Entitled “The Investment Case for Tobacco Control for Fiji,” the study reveals that one in three individuals in Fiji are regular smokers, with a noticeably higher rate among men: nearly 50% of Fijian men smoke compared to just 14% of women.
Health Minister Dr. Ratu Atonio Lalabalavu emphasized that tobacco use is a significant concern for public health in Fiji, greatly impacting both individual well-being and the economy. He stated that tobacco control is vital for mitigating the prevalence of non-communicable diseases, which pose a major hurdle in meeting the United Nations’ Sustainable Development Goals, particularly Goal 3, which focuses on ensuring good health and well-being for all.
He noted, “Reducing tobacco consumption is crucial for enhancing public health outcomes, supporting Fiji’s dreams of providing quality healthcare, and improving workforce productivity.”
The report puts forward strategic recommendations, including the increase of taxes on all tobacco products, strengthening national multisectoral tobacco control efforts, and enforcing the WHO Framework Convention on Tobacco Control. These measures are anticipated to substantially bolster public health and economic resilience in Fiji.
Dr. Lalabalavu acknowledged the challenges in executing these recommendations but reaffirmed the government’s determination to combat tobacco use. UNDP’s Resident Representative, Munkhtuya Altangerel, remarked that the statistics regarding tobacco use present a stark reality for the nation. She added that the investment case accounts for both the costs and benefits—health and economic—of implementing five key tobacco control measures.
“By tackling tobacco control decisively, we not only save lives but also create a healthier, fairer, and more prosperous Fiji for all,” Altangerel stated. She further highlighted the fruitful collaboration among the Ministry of Health, WHO, and the FCTC Secretariat, illustrating that tobacco control is a clear priority for the government.
Experts advocate that the sustained implementation and enhancement of tobacco control measures will foster a healthier environment, lessen the burden of tobacco-related diseases, and facilitate the progress toward Fiji’s developmental objectives.
In summary, Fiji is at a critical juncture where addressing tobacco use not only relates to saving lives but also enhancing the overall prosperity and health of its population. With a collective effort from the government and health organizations, there is a hopeful pathway towards a healthier future.
Leave a comment