The Ministry of Tourism has teamed up with the World Bank to launch the “Na Vualiku Project,” which involves a substantial investment of $30 million. This initiative was announced by Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, during a recent parliamentary session. The project aims to boost infrastructure development, which is considered a crucial factor for sustainable growth in Fiji.
One of the key components of the Na Vualiku Project is the Pilot Micro, Small, and Medium Enterprise (MSME) program. This program will provide cost-sharing business development services and small grants specifically targeted at community-based tourism groups. It aims to empower women and cultural enterprises by enhancing their market readiness and resilience in the tourism sector.
Gavoka emphasized the project’s goal of unlocking the tourism potential of the Northern Division, ensuring that local communities actively participate in the industry’s growth. This aligns with the broader vision outlined earlier in the discussions around the Na Vualiku initiative, where the focus is on sustainable tourism development that not only attracts visitors but also uplifts local economies.
Supporting this initiative, previous announcements from Prime Minister Sitiveni Rabuka indicated a broader commitment to tourism in the Northern Division, underscoring that investment in sustainable practices and infrastructure will facilitate economic empowerment for the local populace. The Na Vualiku Project seeks to create job opportunities, invigorate local businesses, and improve overall living standards, marking a pivotal step forward for the communities in this underutilized region.
This initiative holds great promise for transforming Vanua Levu into a vibrant tourism hub. As part of a concerted effort to increase tourism’s contribution to the economy, the collaboration between government bodies, local communities, and international partners like the World Bank showcases a hopeful future for the northern regions of Fiji. The investment in local tourism not only aims to address economic disparities but also seeks to enhance the quality of life for residents through sustainable growth practices.
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