In a significant showcase of entrepreneurship, Ifereimi Koroi, a 38-year-old Fijian, has embarked on a successful online business, Readymade Food, which he co-manages with his wife Taina Koroi. Established in 2014 after receiving government endorsement, the business thrives on instilling community trust and dedication.
The couple is committed to supporting their local community by providing fast, reliable delivery of essential groceries and meals directly to customers’ doorsteps across Fiji, Rotuma, Australia, and America. Their business model prioritizes prompt service, ensuring that customers receive their orders quickly.
Ifereimi emphasizes the importance of faith and diligence in achieving business prosperity, noting that even during challenging times, their business has seen significant growth. They have adapted to fluctuating costs of food delivery and have embraced a resilient approach to meeting their customers’ demands.
The Koroi family, including their five children, exemplifies a commitment to community service, as they actively engage with locals to fulfill their daily needs. Moreover, the couple has recently launched a new initiative titled “Online Shopping for All Fijians,” aimed at further expanding their online retail reach without physical shop limitations.
Ifereimi’s journey highlights the potential for local entrepreneurs to leverage digital technology to create impactful businesses, fostering both economic growth and community support. The Koroi family’s experience serves as an inspiring example of how dedication and leveraging resources can lead to success in the face of adversity.
This narrative resonates with current trends where local businesses are increasingly leveraging online platforms, especially in a post-pandemic world. Such efforts not only contribute to economic resilience but also promote a sense of community and shared responsibility among local entrepreneurs.
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