Pacific Fishing Company Pte Limited (PAFCO) has officially joined the Fijian Drua family as a new sponsor, bringing on board its renowned “Sun Bell” brand. This partnership marks the beginning of a three-year sponsorship agreement and the launch of the inaugural Sun Bell Drua 10s tournament, a thrilling event designed to showcase some of Fiji’s top provincial players competing against members of the Swire Shipping Fijian Drua.
The Sun Bell Drua 10s will evolve into an annual fixture, featuring two teams from the Drua alongside six provincial teams, promising an exciting day of rugby for fans.
Mark Evans, CEO of Fijian Drua, expressed enthusiasm about the partnership, highlighting the longstanding reputation of PAFCO in Fiji. He acknowledged the company’s crucial role in enhancing the local economy and community, particularly on Ovalau Island, and looked forward to engaging with fans and supporting PAFCO’s existing community initiatives. Additionally, he emphasized that the men’s and women’s Drua teams will incorporate Sun Bell products as part of their nutritional regimen.
Saiyad Raiyum, CEO of Pacific Fishing Company, echoed this sentiment, expressing pride in aligning with the Fijian Drua and underscoring PAFCO’s legacy as one of Fiji’s oldest companies. He noted the significance of the Sun Bell brand, which has been a staple for 50 years, and expressed excitement about providing nutritional support to the Drua teams through their premium canned tuna products.
This partnership not only enhances the Fijian Drua’s roster of sponsors but also strengthens community ties and promotes local engagement in sports. With the upcoming tournament and benefits for the teams, it offers a positive development for both organizations and Fijian rugby as a whole.
In summary, the collaboration between PAFCO and the Fijian Drua marks a promising new chapter for both the sporting community and local enterprises, amplifying the significance of rugby in Fijian culture while fostering economic growth and engagement.
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