Pacific Fishing Company Pte Limited (PAFCO) has officially partnered with the Fijian Drua as a new sponsor under its “Sun Bell” brand. This collaboration is set to last for three years and will also introduce the first-ever Sun Bell Drua 10s tournament.
The Sun Bell Drua 10s will be an exciting one-day event that brings together some of Fiji’s top provincial players to compete against members of the Swire Shipping Fijian Drua. This tournament is destined to become an annual feature, showcasing two teams from the Drua and six provincial teams.
Mark Evans, the CEO of Fijian Drua, expressed enthusiasm about the new partnership, noting the significance of PAFCO in Fiji’s economy and culture. He stated, “Children in Fiji grew up reading about PAFCO and their important contribution to Fiji’s economy. We are grateful for their support of the Fijian Drua. Their Sun Bell brand is easily one of the most recognizable in Fiji.” Evans looks forward to engaging with fans on Ovalau Island and contributing to PAFCO’s community efforts.
PAFCO’s CEO, Saiyad Raiyum, echoed this sentiment, sharing pride in the partnership and highlighting the historical significance of PAFCO within Fiji. He noted that their 50-year-old Sun Bell brand will enhance the nutritional aspects of the Fijian Drua teams’ preparations for the looming Super Rugby Pacific competition.
This partnership not only supports the Fijian Drua but also enriches the community through engagement and nutritional support, promising a bright future for both the teams and fans in Fiji.
Comments: This collaboration is a win-win, bringing together a well-established brand and a beloved sports team, fostering community spirit and enhancing local sports culture while promoting healthy nutrition through PAFCO’s products.
Summary: PAFCO has entered a three-year sponsorship agreement with the Fijian Drua, launching the Sun Bell Drua 10s tournament to be held annually. Both organizations aim to enhance community engagement and promote nutritional support for the teams.
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