Pacific Fishing Company Pte Limited (PAFCO) has officially become a sponsor of the Fijian Drua, bringing its renowned “Sun Bell” brand into the fold. This new three-year partnership includes the establishment of the first Sun Bell Drua 10s tournament, a thrilling one-day competition featuring some of Fiji’s premier provincial players competing against members of the Swire Shipping Fijian Drua.
The tournament is set to become an annual event, showcasing two teams from the Drua alongside six provincial teams. Fijian Drua’s Chief Executive Officer, Mark Evans, expressed delight in welcoming PAFCO, acknowledging the company’s long-standing contribution to Fiji’s economy and the familiarity of the Sun Bell brand among Fijians. He emphasized that this partnership will not only enhance the visibility of Sun Bell but also foster community engagement, particularly in Ovalau, where PAFCO plays a vital role.
PAFCO’s CEO, Saiyad Raiyum, also expressed pride in supporting the Fijian Drua as they compete in the Super Rugby Pacific. He highlighted the company’s legacy, which spans 50 years, and its commitment to providing high-quality canned tuna products that will contribute to the nutritional needs of both the men’s and women’s teams.
This partnership is a wonderful development for both organizations and the community, representing a shared commitment to promoting local talent and supporting the health and well-being of athletes in Fiji.
In summary, this collaboration not only strengthens the Fijian Drua’s sponsorship network but also promises to uplift local communities through sports, showcasing the vital role of sponsors in fostering athletic talent in the region. With the establishment of the Sun Bell Drua 10s tournament, there’s much to look forward to as this initiative unfolds.
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