Pacific Fishing Company Pte Limited (PAFCO) has become a part of the Fijian Drua sponsorship team, promoting its “Sun Bell” brand. This collaboration marks the beginning of a three-year sponsorship agreement that will also see the introduction of the inaugural Sun Bell Drua 10s tournament.
The new tournament is set to be an exhilarating one-day event, providing an opportunity for some of Fiji’s top provincial players to compete against members of the Swire Shipping Fijian Drua team. This annual fixture will include two teams from Drua and six provincial teams, further enriching Fiji’s rugby landscape.
Expressing enthusiasm about the partnership, Fijian Drua CEO Mark Evans stated how honored they are to welcome an esteemed organization like PAFCO into their sponsorship family. He emphasized the long-standing recognition of PAFCO in Fiji, highlighting its contribution to the country’s economy. The partnership is expected to bolster the visibility of the Sun Bell brand across Fiji, with the Fijian Drua playing a pivotal role in this endeavor.
Evans also noted PAFCO’s significance within the community, particularly in Ovalau, and expressed eagerness to engage with fans in Lomaiviti while supporting PAFCO’s community initiatives. The nutritional aspect of the partnership was underscored, with both men’s and women’s teams set to benefit from the high-quality products offered by PAFCO.
Commenting on the collaboration, PAFCO CEO Saiyad Raiyum expressed pride in supporting the Fijian Drua and being part of the Super Rugby Pacific competition. He emphasized PAFCO’s heritage in Fiji as one of the country’s oldest companies, with the Sun Bell brand having celebrated 50 years. Raiyum highlighted the nutritional benefits of their canned products made with pure tuna, underscoring the company’s delight in nurturing the Drua teams as they prepare for the upcoming seasons.
This partnership not only enriches the local sports community but also highlights the importance of sustainable and healthy nutrition for athletes, paving the way for a fruitful collaboration that benefits both PAFCO and the Fijian Drua. It undoubtedly symbolizes a promising future for sports in Fiji, showcasing local brands supporting national pride through rugby.
Overall, the synergy between PAFCO and the Fijian Drua reflects the strength of community ties and sets a positive precedent for future collaborations in fostering sports culture in Fiji.
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