The Fijian Drua rugby club has announced the renewal of its partnership with Rooster Chicken, a collaboration that marks a significant milestone in both organizations’ journey of growth and success. This partnership began in 2021 when Rooster Chicken became the club’s first-ever sponsor, and over the past four years, both entities have experienced remarkable advancements and achievements.
Rooster Chicken has established itself as one of Fiji’s most respected and trusted brands, providing quality products to families across the nation. The company has recently invested $13 million in upgrading its plant in Ba, thereby tripling production capacity and creating hundreds of local jobs. This expansion reflects Rooster Chicken’s commitment to supporting the local community and its economy.
The bond between Rooster Chicken and the Fijian Drua has become emblematic of shared growth and unity, further emphasizing the cultural significance of the partnership within the Fijian community. The Drua itself has quickly ascended to become Fiji’s most popular sports team, achieving commendable feats, including reaching the quarterfinals of the Shop N Save Super Rugby Pacific on two occasions.
Shane Hussein, General Manager Commercial of Fijian Drua, highlighted the profound significance of the renewed partnership, noting that it symbolizes more than just a business agreement. He expressed gratitude for Rooster Chicken’s initial faith in the Drua when the club was still a concept in 2021 amidst the uncertainty brought about by COVID. “Their decision to renew reflects not just loyalty, but a shared belief in what the Drua represents for all Fijians,” he stated, expressing pride in having Rooster Chicken as part of the club’s journey.
Stanley Raniga, CEO of Rooster Chicken, echoed this sentiment, emphasizing that supporting the Fijian Drua transcends mere rugby involvement; it is an investment in Fiji’s cultural identity and pride. He stated that witnessing the team represent Fijian values and aspirations has been rewarding, contributing to Fiji’s goals of achieving Tier 1 status in world rugby.
The continuing partnership between Rooster Chicken and the Fijian Drua serves as a powerful reminder of what can be accomplished when local businesses invest in community sports. As both organizations prepare for future challenges and opportunities, their collaboration paints a hopeful and promising picture for the growth and development of rugby in Fiji.
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