The Fijian Competition and Consumer Commission (FCCC) has announced the appointment of Senikavika Jiuta as its new Chief Executive Officer. Jiuta brings with her a wealth of experience and a strong commitment to consumer rights, governance, and regulatory leadership. Her previous roles include serving as a Resident Magistrate, where she handled a diverse range of civil, criminal, and family law cases. Additionally, she has held significant leadership positions within the FCCC, including Manager for Legal, Risk Management, and Governance, and General Manager of Operations.
Manoa Kamikamica, Fiji’s Deputy Prime Minister and Minister for Trade, Co-operatives, Small and Medium Enterprises, and Communications, described Jiuta’s appointment as a pivotal moment for both the commission and Fiji’s regulatory environment. He noted that her leadership will uphold the legacy left by her predecessor, Joel Abraham, who prior to his departure, significantly advanced consumer protections and regulatory practices within Fiji.
FCCC Board Chairman Cecil Browne also expressed enthusiasm for Jiuta’s appointment, highlighting her proven track record in strategic leadership and collaboration. Jiuta herself expressed gratitude for the opportunity to return to the FCCC, emphasizing her dedication to ensuring fair competition and robust consumer protection in Fiji. She acknowledged the importance of the commission’s role in navigating emerging challenges, such as the rise of scams and unfair practices in the digital landscape.
Jiuta’s focus as CEO will involve maintaining high standards in consumer protection and fair trading, as well as ensuring organizational excellence that resonates with the needs of the Fijian people. Her appointment signals a promising future for the FCCC as it aims to adapt to the evolving marketplace while preserving the rights and interests of consumers.
This leadership change comes at an important time as the FCCC continues to build on the foundations laid by Abraham, who played a crucial role in fostering cooperation among Pacific regulatory authorities through initiatives like the Pacific Islands Network of Competition, Consumer Protection, and Economic Regulators (PINCCER). The collective vision and strategies set forth by Jiuta and the Board offer hope for enhanced consumer advocacy and a fair market landscape in Fiji.
The new leadership under Jiuta reflects a commitment to not only uphold existing consumer rights but also tackle new challenges effectively, creating an environment that promises sustainability and fairness in the marketplace for all Fijians.
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